You can now host your help center inside your Shopify store instead of on a subdomain. The pages live on your own domain, so they're SEO/GEO friendly, and they pick up your store's fonts and colors automatically.

(There's a manual override if your theme's styles don't come through quite right. And if you'd rather keep help.yourbrand.com, that still works too.)

This is the first step toward a bigger plan: turning the help center into a full customer portal. Answers, order tracking, returns, subscriptions, one place inside your store, wired into the AI agent and your support inbox.

Here’s a demo portal: https://911whatsyouremergency.com/apps/help

Embed into your store

You can host the help center inside your Shopify store instead of on a subdomain. The pages are SEO and GEO friendly because they're native shop pages living on your own domain.

Inherits your store theme

Switch on Shopify hosting and the portal loads inside your store at apps/help, picking up your fonts and colors. There's a manual override if your theme's styles don't come through quite right.

Auto-translate articles + new article editor

Write the article, hit translate, and the whole thing gets translated into every language you have a locale for. The text editor was also rebuilt with bunch of improved features.

Doesn't matter much since I know most of you will be slopping out help articles via MCP anyway, but hey - it looks cool!

Returns, order tracking & order management

Native returns, order tracking and order management are next. Right now those sections just say "we're cooking" because, well, we are.