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How Boostcous’s AI agent resolves 79% of its conversations

Food & drink · Customer case study

Uses Recharge subscriptions

Boostcous protein couscous is sold direct on its own store and by subscription. Co-founder and CEO Bar Bruhis previously built KnoCommerce, so he knows Shopify apps from the inside.

Boostcous turned on its AI agent in its first week on Commslayer. It answers customers by email and on the store’s live chat, connected to Shopify and Recharge.

A box of Boostcous Classic Pearled protein couscous on a sky blue background

In the last 30 days, the AI did most of the work.

Last 30 days

  • AI resolution rate 79%

  • of live chats resolved by AI 93%

“If I was still building KnoCommerce I’d steal this. You’re crushing. We’re happy customers.”

Bar Bruhis

Co-founder & CEO, Boostcous

How were you handling support before Commslayer?

“We were manually responding via an inbox.”

Bar Bruhis

Co-founder & CEO, Boostcous

You’ve built a Shopify app yourself. What stood out about Commslayer?

“They move sooooo fast. Every week there’s a list of 10+ improvements, integrations, etc. that they push out. They’re also doubling and tripling down on AI and AI responses on support tickets, which helps us focus our time on building the biz.”

Bar Bruhis

Co-founder & CEO, Boostcous

An AI agent from the first week

Boostcous connected Commslayer to Shopify and Recharge and turned on its AI agent for email in its first week.

A few months later the brand added live chat to its store, answered by the same AI agent.

Hands holding up three boxes of Boostcous Classic Pearled protein couscous

How do you train the AI agent?

“All tickets flow into our central AI brain. We use Type.com. We then train the agent on all our policies, and when it can’t answer a ticket, we use that as an edge case learning.”

Bar Bruhis

Co-founder & CEO, Boostcous

Passing less than half as much to the team

In its first 30 days, the AI agent passed 34% of its conversations to the team. In the last 30 days, it passed 16%.

Over the same comparison, its resolution rate rose from 73% to 79%.

Live chat that answers itself

In the last 30 days, the AI agent resolved 93% of live chats on the Boostcous store without passing them on.

What’s different day to day now?

“We spend significantly less time touching the support function of the business.”

Bar Bruhis

Co-founder & CEO, Boostcous

“If you’re looking for customer support without getting ripped off, you’ve found the answer. Commslayer is AI first, has an amazing MCP and is easily trained. We’re stoked on them”

Bar Bruhis

Co-founder & CEO, Boostcous

See how Commslayer could help your support team

Explore how Commslayer can connect to your existing tools and help your team support more customers using your own policies.

Source: Commslayer reporting for Boostcous, the last 30 days to late October 2026. The first 30 days are the AI agent’s first 30 days live, from late May 2026.